Marketing communication are those messages that deal with buyer-seller relationships. Marketing communication involves sharing of meaning, information and concepts by the source and the receiver about products and services and about the firm selling them. Marketing communications are attempts by a firm to influence the behavior of the market for its products and services. The sales force, advertising and sales promotion are the three principal means of persuasion that are available to the firm.
Marketing communication process the marketing manager is the sender in the system. The message is encoded in the form of sales presentations, advertisements, displays or publicity releases. The transfer mechanism for delivering the message may be a sales person, public relations channel or the advertising of the media.
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